Once you have a marketing plan in place, you need to make sure your product or service is tailored to your customers – from the packaging to the way it is promoted. Entrepreneurs often fall into the trap of making the product they want to sell, rather than designing and presenting things in the way the customer wants.
Marketing: Why is it Important?
In order for your business to survive you have to understand the market. Understanding your market and the trends within your market help build strong customer relations.
When you have done your research and understand the needs of your community you can in turn effectively communicate your companys’ mission and vision and speak to your target audience.
Most aspects of your business depend on successful marketing. The big picture of your marketing plan holds the answers to advertising for your business and how you will handle your promotions and sales. Your business could offer the best product or service in town but without an introduction to what you produce through marketing how could potential customers know, and sales would crash and most companies close.
Marketing: Benefits of effective marketing
Gets the Word Out
Brand awareness is important. How often do you buy something you have rarely or never heard of, and it’s not likely you’re going to make a sale on your charm and good looks alone. Driving brand awareness gives consumers an understanding of who you are and introduces them to your company (most successful marketing plans are built around making an emotional connection with consumers). Marketing gives your business a fighting chance to progress and succeed.
Higher Sales Rates
Once you tap into the market and consumers understand what you offer you will see sales begin to increase. Driving your brand awareness not only brought you customers but has bought you free advertising through word of mouth consumers will begin to spread the word of your excellent product or service to their friends and family. Word of mouth brings in over 50% of your new customers, these sales could never be possible without a successful marketing plan.
With generating word of mouth comes higher expectations of a company and your reputation begins to build. Your success often relies on a solid reputation and when your company meets the expectations of the general public your reputation stands more firm. Marketing builds public relations by showing active community involvement programs, shows effective communication skills inside and out, and proving you have the best quality product or service every time.
Marketing fosters healthy competition from small business owners alike. When we market our product or service it not only draws the attention of consumers, competitors take notice as well, taking an interest in your pricing structures and comparing company features to their business. Marketing helps keep pricing competitive for a business to try to win over consumers before its competition does.
Without healthy competition, well-known companies would continue to sell while lesser known companies or new companies would stand little chance of ever becoming successful. Marketing facilitates the healthy competition that allows small businesses and new businesses to successfully penetrate and grow in the marketplace.
Where Are You Going?
Yearly projections of your market and community. Familiarizing yourself with growth patterns of your city for business and consumers gives you a marketing advantage. Market for the future, after all it’s all about where you are going.
What Do The People Need?
Basing what you produce on the needs of the community will go a long way in building your brand awareness and loyalty. Find out where the community falls short and start there. This doesn’t necessarily mean you base your product or service on that need but maybe your overall company mission or vision should be, then watch the support role in.
What Is the Difference?
Finding your niche is important! Why should someone pick you over the other guy? Tweak your approach just a little rather it’s from your pricing structure or how the consumers would actually get the final product delivered to them.
Who Are They?
Picking “The One” customer! Get acquainted with your intended customer, narrow it down to a group and select one customer to market to out of the group. This helps your marketing be more clear, no matter who you reach out to it would make it seem more personal each time.
Who We Are
We are an innovative new marketing firm in the Denver area. We create ways for consumers to be inspired by small business. We are a statistics driven team and we highlight the contributions and intangible impact small business has on the community. We believe the intangibles are what promote an emotional connection between consumers and producers and is the link to trust and lasting impressions.
We inspire to boost our communities’ involvement and support of minority owned and operated business firms, because we understand the impact this missing link could have on our wavering economy.
- Spotlight and Highlight the success and contributions of local small business firms!
- Inspire consumers to shop local companies through progressive statistics and accomplishments!
- Motivate entrepreneurs to excel in their field, to be a voice for their communities and to create more opportunities for individuals!
- Celebrate accomplishments and milestones reached through proper planning and execution!
What We Offer:
- Market Breakdown
- Marketing Strategy Development
- Market Plan Structure
for Marketing Consultations…