Are You Building a Business or a Lifestyle?

I was recently introduced to a concept by entrepreneur and author Tai Lopez called the Lifestyle Entrepreneur a phrase coined by Tim Ferris author of The 4 Hour Work Week, the phrase itself took me back. It clearly has summed up the past two years of finding my identity as an entrepreneur in 2 words and those same two words are going to serve as the catalyst that propels me to the next level of my journey.

As Tai explained in his brief introductory email titled: “What is a lifestyle Entrepreneur”?

We know that entrepreneurs are traditionally known for their willingness to work 80 hours a week to keep from working 40 hours a week at a 9-5 job. They constantly put in long hours and sacrifice a personal life with friends and family in pursuit of this dream of never having to work for someone and call the shots. Well in this fast paced and constantly changing world you have to learn to keep up and working 80 hours to be liberated is not exactly realistic or sane for that matter.

So what exactly is a Lifestyle Entrepreneur?

Let us take a look at a local startup company called FIT & NU. A dynamic sister duo out of Denver, CO. with the one goal of transforming our families’ eating habits and our ultimate health through fitness and nutrition. The two have been on a journey of self-discovery for maybe five to six years now. On this journey they found that healthier moms equal healthier families. Britney an active fitness model and personal trainer, and Joslyn a well versed nutrition coach and new mommy with a love for natures raw foods came together to help mold healthy futures for our families (Read Their Story). Their business model is simple …continue doing the things we love and influence healthy habits in the home by educating women through fitness classes and nutrition workshops. The model embodies the characteristics of the lifestyle entrepreneur concept. The idea is to have your business cater to your life style and not the other way around.

A step closer to freedom

First, we need to open up our minds to what freedom really means …for example: for the past 2 years I have been living my dream of freedom from the corporate world, which in essence translates to, too many hours worked and not much to show for my 80 hour work week. After making a few simple adjustments I was able to trim my hours from 80 hours a week to approximately 15 on a busy week and still able to yield the same results. How? Well knowledge is powerful and also for sale in most cases, I was able to take the things I’ve learned and tap into the consultant in me which opens up the door for freedom like I never imagined. This new found freedom gives me the ability to work when and where I want, lowers my overhead, and allows me to schedule work around my life while still managing my business as needed.

At the end of the day a life well lived is defined by the individual, every approach to success is different for each entrepreneur. With information right at our finger tips it opens up a whole new world of opportunities for today’s entrepreneur, so take advantage; use the tools to take your dreams to the next level. Settling for less than, should never be an option! “If we settle for ‘good enough’ we can never experience great”!


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