Marketing: Why is it Important?
In order for your business to survive you have to understand the market. Understanding your market and the trends within your market help build strong customer relations.
When you have done your research and understand the needs of your community you can in turn effectively communicate your companys’ mission and vision and speak to your target audience.
Most aspects of your business depend on successful marketing. The big picture of your marketing plan holds the answers to advertising for your business and how you will handle your promotions and sales. Your business could offer the best product or service in town but without an introduction to what you produce through marketing how could potential customers know, and sales would crash and most companies close.